Enterprise Profile: Direct-to-Consumer (D2C) & Multi-Channel Retail Manufacturer

ERP Solution Deployed: Microsoft Dynamics 365 Business Central & Dynamics 365 Commerce

Deployment Footprint: Los Angeles Headquarters, Dual 3PL Hubs (CA & PA), Major Big-Box EDI Retail

Executive Summary

A fast-growing D2C and wholesale consumer wellness brand in Los Angeles, California, faced stockouts, inaccurate inventory forecasting, and manual Electronic Data Interchange (EDI) processing when scaling into national wholesale accounts (Target, Sephora). Dynamics Stream implemented Microsoft Dynamics 365 Business Central paired with Dynamics 365 Commerce connectors. The solution unified Shopify storefronts, wholesale EDI orders, and dual-coast 3PL warehouses into a synchronized master planning system. The implementation delivered 99.4% order fulfillment accuracy, reduced warehouse fulfillment cycle latency from 24 hours to 45 minutes, and eliminated retail compliance chargebacks.

The Operational Challenge

Following widespread digital adoption and rapid wholesale partner expansion, the brand's supply chain fragmented across multiple uncoordinated sales channels:

1. Omnichannel Inventory Blind Spots: Stock allocations between Shopify Plus storefronts, Amazon FBA, and retail distribution centers were tracked manually, causing frequent phantom stockouts during seasonal promotions and overpromising inventory to wholesale partners.

2. Costly EDI Compliance Penalties: Processing retail purchase orders required manual translation into third-party fulfillment portals. Label errors, late advance shipping notices (ASNs), and packaging slip inconsistencies incurred thousands of dollars in retailer chargebacks every month.

3. Landed Cost & Lot Traceability Deficiencies: Ingredients imported internationally lacked comprehensive landed cost tracking (duties, ocean freight, drayage), skewing gross profit margins. Additionally, tracking batch expiration dates across beauty formulations was handled via static spreadsheets, risking non-compliance with US FDA cosmetic regulations.

The Dynamics Stream Implementation Strategy

Dynamics Stream delivered an integrated supply chain and financial core using Microsoft Dynamics 365 Business Central, fully tuned for modern omnichannel consumer brands...

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To streamline your omnichannel retail and supply chain operations with Dynamics 365 Business Central, get in touch with our expert at Dynamics Stream today.