The market opportunity for the retail sector in the digital world is endless. Many retailers are still using legacy software to manage ERP and eCommerce platform. Due to which most of the operations are manual resulting in a high probability of committing errors. Few common blunders among them are wrong delivery addresses, inappropriate inventory levels, and fragmented product data.
To simplify this process, why not to go with an integrated ERP and eCommerce store solution? Dynamics 365 fits the bill by not only integrating ERP-CRM and eCommerce functionalities but also it's available on cloud with AI capability.
With built-in intelligence, Dynamics 365 enables retailers to unify all commerce data and experiences across channels. Many retailers have already benefited by the accurate view of all products, order, pricing and customer data all in one place. You can easily manage workflows and manage stock from distribution to the point of sale. These are some of the advantages of choosing an eCommerce platform with built-in integration with ERP.
Unifying commerce with Omni-channel retail
As eCommerce customer expects consistency experiences whether they are inside the store or browsing on their mobile phones, today’s retailers must have a unified commerce solution that provides accurate, relevant data in real-time.
With Dynamics 365, you can unify your eCommerce platform that makes this possible. All data for orders, products pricing and promotions are shared to the salesperson with a complete view of the customer’s history and product data. For example, the data in the customer group or industry fields in Dynamics CRM can be used to show banners or promotions to a specific group of users.
Better user experience and faster time to market
Choosing an eCommerce solution with Dynamics 365 integration means retailers can launch online stores and other digital channels faster and at a lower cost. Digital experience platform (DXP) with a single code base for managing content and eCommerce experiences can save retailers significant project costs.
Platform-as-a-service cloud module
eCommerce solution deployed to the cloud deliver several advantages. It gives retailers the flexibility to build and deploy sites as per company’s requirement. The 3rd party platform as a solution can use Microsoft Azure and Azure web apps delivering fully managed platform with prebuilt back-end solutions.
So, are you ready for the next step in your digital transformation?
Microsoft Dynamics 365 for Retail is a one-stop retail platform which encompasses sales, mobility, intelligence, and productivity. Dynamics 365 cloud-based architecture is built keeping scalability in mind. As you set up your retail experience, you will decide as per your business in brick and mortar stores, online stores, or call centers for after-sales service and support.
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