As more buyers are buying from E-Commerce due to convenience, most retailers realize that digital transformation is must gain a competitive advantage. However, transforming a retail business from back-end (brick and mortar) to front-end (online sale) is not an easy task.
Microsoft Dynamics 365 integrates ERP and CRM into a single, cloud-based solution. Retailers can now be able to have a complete view of all the products, order requests, estimations, and client information in one unified platform. They can streamline work processes and effectively oversee stock movement across multi-channels.
Once retailers have integrated their systems in Dynamics 365, they are ready for the next step in their transformation: unifying eCommerce and back-office operations. Seamless integration is the backbone of Dynamics 365, and Microsoft has made it easy to connect its platform to third-party e-commerce solutions. There are several advantages to choosing an e-commerce platform with built-in integration for Dynamics 365.
Binding together business for Omni-channel retail
Buyers expect consistent experience whether they are inside a store, browsing on their cell phone, or shopping on their PC. To provide this experience, retailers must have a bound together trade arrangement that gives exact, significant information progressively. The solutions must provide effortless encounter to the customer to gain a competitive advantage.
Integration between Dynamics 365 and E-Commerce stage can make this possible. All information for requests, products, and promotions is shared. Dynamics 365 gives in-store sales representatives a 360° perspective on the client's history and product information to make a better decision.
Retailers can rapidly make personalization rules depending on the client information saved in Dynamics CRM. For instance, the information in the Customer Group or Industry fields in Dynamics CRM can be utilized to show banners or promotions to specific visitor groups.
Traditional model over Platform-as-a-Service cloud models
E-Commerce solutions deployed in the cloud has few focal points. This gives retailers the adaptability to build and deploy sites wherever they need, utilizing whatever tools and resources they require. Third party PaaS solution can utilize Microsoft Azure framework and Azure Web Apps, conveying a fully managed platform with prebuilt, back-end solutions. This empowers retailers to concentrate on what they are good in “Their Business” rather than worry about technology.
So ready for the next step in your digital transformation? Contact Dynamics Stream consultants now!